about me

Design is as much as a matter of Finding Problems as it is Solving them.

I’m Maryum, a UI/UX and Web Designer with 6+ years of experience working across websites, digital products, branding, and visual design. Over the years, I’ve worked with agencies and businesses across different industries, often stepping into projects at different stages and adapting to what the work actually needs. I enjoy bringing structure to ideas, simplifying things that feel too complicated, and creating experiences that feel clear without losing personality. I care about the small details, but I also like keeping the bigger picture in view so the design always has a reason behind it.

My Approach

I usually start by trying to understand the project beyond the brief, what the business is trying to achieve, who the experience is for, and where things may already feel unclear. From there, I move into structure, hierarchy, and visual direction, refining things as the project takes shape. I like the process to feel collaborative and thoughtful, without making it more complicated than it needs to be.

My Values

I value clarity, simplicity, and attention to detail. I’m drawn to work that feels considered rather than overworked, where the visuals support the experience instead of competing with it. I also value practicality, because a design should not only look good in Figma, it should make sense when it is handed off, built, and used by real people.

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OUR PROCESS

The process stays simple: understand the goal, shape the structure, bring the visual direction to life, and refine the details until everything feels right.

01 - Understand the Context

Get clear on the business, audience, goals, and what the project actually needs before moving into direction or execution.

02 - Define the Direction

Shape the foundation of the work, whether that means structure and hierarchy for digital design or positioning and visual direction for identity work.

03 - Create the Experience

Develop the visual direction with a focus on clarity, consistency, usability, and the character the project needs.

04 - Refine the Details

Review the work as a whole, improve the finer details, and make sure everything feels cohesive and ready for its final application.